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Surfrider Foundation Europe is supporting these recommendations with a digital citizen mobilization campaign

The letter point out that the descriptors natural and additive free, imply that the products or their smoke do not contain or are free of a substance and/or that the products present a lower risk of tobacco-related disease or are less harmful than one or more other commercially marketed tobacco products. Santa Fe is bound through an agreement with the Federal Trade Commission to include certain disclosures, such as No additives in our tobacco does NOT mean safer, in advertising for American Spirits

After its proven success with Blu in the United States, the company decided to use the same strategy in the worlds second-largest e-cigarette market, and recently bought British e-cigarette brand Skycig, for $49 million

Weakened immune system, making the body more susceptible to infections