Industry figures suggest that illicit sources may now comprise nearly a quarter of Australian sales (though it's worth noting that tobacco companies have a lobbying interest in promoting high estimates)
The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
That's how hard it is to give up
| Photo: Javier Cebollada Smokers across Spain are facing another update to tobacco prices after the latest changes were published in the Official State Bulletin (BOE) on Friday