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Safe wording includes helps remove surface stains, supports a brighter smile, freshens breath, and designed for daily stain care. Risky wording includes cures smoker teeth, prevents gum disease, removes all tobacco stains instantly, or guaranteed to whiten teeth in one use. How Whitening Toothpastes Work Many consumers do not understand how whitening toothpastes work
The Tobacco Manufacturers Associations consumption data also shows a steep decline.
Its rise in the 1970s and 1980s made the industry realize there was gold in using a pseudo-feminist pitch to get more women addicted to nicotine
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