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Recently, Public Health England (PHE) estimated that e-cigs are 95% less harmful than tobacco cigarettes, and when supported by a smoking cessation service, are effective at helping most people quit smoking [15]

It was advertised with slogans like The greatest health protection in cigarette history. This was a major marketing strategy, and many consumers believed the filter would offer better protection

On April 8, 1994 I was sitting behind my desk at WFNX-FM in Boston

"There is a concern that there could be a potential renormalization of smoking," says Michael Ong, an associate professor at UCLA's David Geffen School of Medicine