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In the 1960s and '70s, Salem advertised its cigarettes as "Springtime Fresh." Not only did this comparison to springtime provide Salem with the perfect excuse to apply green landscapes to its advertisements (reflecting minty green menthol flavor), but, more importantly, it also served as a means of subliminally aligning Salem cigarettes with vitality

Food and Drug Administration announced proposed product standards to prohibit menthol as a characterizing flavor in cigarettes and prohibit all characterizing flavors (other than tobacco) in cigars

"Gap should be ashamed," wrote a contributor to the ThirdWay advertising blog

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