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But the firm is pushing to stop the ban from taking effect by sponsoring a November ballot initiative that would allow the company to continue selling e-cigarettes in the city

To retain menthol cigarette customers after the ban, tobacco companies like Pall Mall launched new cigarettes and variants, such as smooth blends and green filter options, as alternatives to menthol flavoured cigarettes

doi:10.1093/jnci/66.1.27

[7] A 2007 study surveyed 25,887 adults and found that "candy cigarette consumption was reported by 88% of both current and former smokers and 78% of never smokers", a statistically significant difference that the authors suggested indicates a connection between candy cigarette consumption as a child and smoking as an adult