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Both positions are consistent with current public commentary

Marlboro Menthol: Menthol-flavored cigarettes in Full Flavored and Light varieties

But the "95 per cent safer" claim was immediately criticized in an editorial in The Lancet as having an "extraordinarily flimsy foundation," which was largely based on "the opinions of a small group of individuals with no prespecified expertise in tobacco control." The editorial also points out that some authors had potential conflicts of interest with the e-cigarette industry

These developments are very encouraging as plain packaging is a key measure to protect youth and to reduce tobacco use. While there are now 21 countries and territories that have adopted plain packaging, in 2018 only 9 countries had done so