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Custom product packaging can further enhance brand visibility and appeal, influencing consumer perception and purchase decisions

Sarah Jackson, a behavioral scientist at UCL and lead author of the study, told Filter that the increase coincided with the introduction of new disposable vapes, many which contain e-liquids with nicotine strengths at the upper end of the legal limit. Studies suggest e-cigarettes containing higher nicotine strengths may be more effective for helping people to stop smoking. These products tend to use nicotine salts e-liquids, she elaborated, which allow higher strengths to be inhaled without the harshness people may experience with higher-strength freebase nicotine e-liquids

Label requirements vary by product type and may include warning statements, product identity information, and other federally required disclosures