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Young women are an attractive target to the tobacco industry, and hold the allure of increasing sales by crafting appeals based on themes of independence, glamour, sophistication, sexuality, and social acceptance. The authors of that study, Jeffrey Koplan and Michael Eriksen of the Emory Global Health Institute in Atlanta, noted that while still only a relatively small percentage of total smokers, young women have increased their tobacco usage substantially since the 1980s

Tobacco companies happily used doctors, physicians and dentists to endorse their products

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