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It would not be appropriate to exclude minority audiences or media from our brand communications." Steve Callahan, a representative for Altria Client Services, the company which owns Philip Morris USA brands such as Marlboro, Virginia Slims, among others, also said that he couldn't speak on marketing campaigns from the past in a statement to HuffPost

While we cannot stop everyone from using tobacco, we can remove the very products like menthol, and flavored products that target society's vulnerable people like Black and brown individuals and our youth, and get them hooked for life, she said

While cigarette consumption declined 33% from 2000 to 2011 here in the U.S., the use of other types of tobacco grew by 125%, as smokers sought lower-cost alternatives to cigarettes, whose prices have risen sharply as a growing number of states raise taxes on the product