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Siegmund from the USC Norris Comprehensive Cancer Center and the Department of Population and Public Health Sciences, Keck School of Medicine of USC, University of Southern California

After contested litigation, the defense paid 52x their initial offer

This is where a brand slogan, logo, or tagline can come into play

Manufacturer: Kretek International About Dreams, the VP of Kretek stated: The appeal of Dream cigarettes is that they are better tobacco and they are packaged distinctively the difference being the same as that between a shopping bag from Macys and a shopping bag from Tiffanys. They are marketed to sophisticated adults who want to make their own choices (Smokeshop Magazine)