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Whether youre launching a DTC brand or shipping retail orders, poor packaging leads to: Unboxing disappointment that damages brand perception Product damage during shipping caused by loose or oversized packaging Increase shipping costs due to oversized or inefficient packaging Higher returns, refunds, and negative reviews Packaging is more than a box

Earlier that decade, Murad Cigarettes released an ad of Santa taking a cigarette break on a rooftop, and just like that, smoking was endorsed by Santa Claus (via CBS)

Its a novel choice for those who like variety in their smoking sessions

But are you sure they will not smell later