When the 2009 Tobacco Control Act prohibited the use of modified risk health descriptors such as light, mild, or low tar in cigarettes, Marlboro circumvented the rule by changing the names of their Marlboro Light cigarettes to Marlboro Gold, while Marlboro Ultra Lights became Marlboro Silver and Marlboro Mild was renamed Marlboro Blue
Active smoking and the risk of estrogen receptor-positive and triple-negative breast cancer among women ages 20 to 44 years
The light blue color of the cars was inspired by the Japanese brands packaging, combined with yellow to evoke French manufacturer Renault
Reference De Simoni, Schwarz, O'daly, Marquand, Brittain, Gonzales, Stephenson, Williams and Mehta2013)