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By comparison smoking is confirmed as the single biggest cause of preventable death in the UK, which according to the NHS directly or indirectly causes around 75,000 deaths every year (Avg 200 deaths per day)

Nevertheless, it is difficult to predict at this point who will need to follow BATs example

Pregnant women, seniors and those who suffer from chronic diseases must be warned of the risks of being present in these areas

Dominating Region: North America Fastest-Growing Region: Asia-Pacific Market Trends: Flavored Low-Tar Trends, Compact Packaging, Designer-Labeled Cigarettes Market Drivers: Consumer Demand For Sleeker Products, Female Smoker Preferences, Lifestyle Branding, Market Differentiation Market Challenges: Tobacco Regulations, Health Awareness Campaigns, Shorter Product Lifecycles Have different Market Scope & Business Objectives