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This, coupled with limited regulation of vaping product marketing in the early years of legalisation, has been associated with the rapid growth in vaping product use in Aotearoa New Zealand just after legalisation.[xxii] It has been suggested that the wide variety of flavoured vaping products has played a part in the popularity of safer products in Aotearoa New Zealand,[xxiii] with one cross-sectional study of smokers and former smokers in Aotearoa New Zealand finding the choice and variety of flavours was a primary reason for initiating vaping

Cigarette packages and advertisements can serve as an important channel for communicating health information to broad audiences that include both smokers and nonsmokers, Mitch Zeller, director of the FDAs Center for Tobacco Products, said in the news release

tobacco behemoth will shift its focus to smokeless products in Japan and elsewhere as smoking wanes in popularity