There are few federal restrictions on e-cigarette marketing, allowing companies to promote their products through traditional outlets such as TV and radio despite a ban in 1971 on cigarette advertising in both outlets to reduce cigarette marketing to children
Through blogs, Pinterest boards and Facebook posts, these e-cig companies reach out to women, including adolescent girls, and provide them with tips on how to be stylish and trendy
During New York Citys Easter Parade, Bernays encouraged women to march while holding cigarettes to protest gender inequality
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