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What a crazy business

However, it's unclear whether the name Shelby had anything to do with it

GMP (Good Manufacturing Practice): Ensures products are consistently produced and controlled according to quality standards

The discontinuation of brand-level reporting after 2022 limits how far this comparison can be extended, but the acceleration in Marlboros share gain after 2022 (39.3% to 43.0% in just three years, versus a more gradual 35.7% to 39.3% climb over the preceding four years) is consistent with though not confirmed by the pre-2023 trend of share concentrating in Marlboro at the expense of most other named brands