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Some participants indicated that the presence of pictorials on both sides of the packs and the textual warnings appearing on the lid were disturbing: Participant: I would buy the red pack [referring to the branded package] because, for some reason, pictorials on both sides [referring to the plain package] disturbed me. Moderator: Are you disturbed because the pictorials are on both sides of the packs? Participant: Yes, I don't know why I felt uncomfortable Also, the (text) warning, is on the lid, because it is on the top [on the plain package]

15 September 2004