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Deborah Arnott, the chief executive of Action on Smoking and Health, said: Vapes increase smokers chances of successfully quitting, as do vouchers for pregnant smokers, so these are welcome steps in the right direction, but they are nowhere near sufficient. Concern has been raised that a big push is needed if the pledge to get the nation smoke-free by 2030 equating to getting smoking rates to less than 5% is to be met.

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Future legislation needs to extend existing rules for cigarettes to all other tobacco products and accessories." Tobacco tax expert and lead author on the study, Dr Rob Branston from the University of Baths School of Management adds: Currently the market for cigarillos in the UK is relatively small, but this could grow rapidly in view of industry efforts to market these products as a new cheaper alternative and this should worry us all given the health impact of a cigarillo is broadly the same as a cigarette

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