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Higher Potency Means Higher Price: Consumers seek high potency, driving up demand and prices

Increasing Tourism and Hospitality Sector Influence Post-COVID, Egypt's tourism resurgence has spurred a heightened demand for traditional tobacco products, notably shisha and waterpipe tobacco, in hospitality venues spanning Red Sea resorts and historic sites

While not entirely interchangeable, the ritual involved with both RYO and pipe tobacco may appeal to a shared customer base, so through a little education, convenience store owners and operators could grow basket sales by encouraging clients to try both.

TPD was initially introduced in 2001, with an updated version (TPD2) released in 2014