It's a modification of the Apple shape, with thick walls to insulate the tobacco
Reviews of tobacco industry research as well as independent studies have found that: Packages with rounded, octagonal or 'beveled' edges are consistently seen as conveying stylishness, elegance and class Footnote vii Packages with novel openings and shapes are perceived as being more contemporary and modern Footnote viii Slim and thin cigarette packages increase the attractiveness of packages, particularly among young women, and the cigarettes they contain are more likely to be perceived as milder and less harmful Footnote ix , Footnote x , Footnote xi Slim diameter cigarettes can convey weaker or milder taste, and the false belief that they are less harmful Footnote xii , Footnote xiii , Footnote xiv Packages labelled "smooth" are falsely perceived as having a lower health risk than "regular" versions of the same brand Footnote xv , Footnote xvi Tobacco products with lighter colours on packages have been associated with less harm, and perceived strength
"A pay-out ratio of 50% - or earnings cover of 2.0 times is probably ideal as that provides some insurance against any expected development, such as a recession and earnings downturn (or something completely unforecastable, like a pandemic)
set limits that match your comfort level and adjust as your schedule or budget changes
