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AJNA invested $10 million in the deal

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Market Segmentation by Price Tier Premium Brands Benson & Hedges Dunhill Target: higher-income, urban adult smokers Mid-Tier / Mainstream Brands Rothmans Pall Mall Target: mass urban and peri-urban consumers Economy / Low-Price Brands Yes Aspen London Target: price-sensitive consumers and informal retail buyers Distribution Channels for Cigarettes in Nigeria Cigarette distribution in Nigeria relies heavily on informal and semi-formal channels , including: Open markets and kiosks Street vendors and hawkers Neighborhood provision stores Motor parks and nightlife locations Bars, clubs, and hospitality outlets Modern trade and supermarkets account for a relatively small share of total cigarette sales