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Women didnt want to be afraid to show the pack they were smoking, they wanted to be able to express their own personal chic style. Get the latest packaging design inspiration in your inbox: Popular designs Designed by: PepsiCo Design & Innovation Country: United States Capri by Chris Zawada 778 Designed by Richard Palmer | Country: United States | Font used: Myriad It was really a case that Capri the super slim luxury cigarette had grown old with its consumer, it needed a face lift

With its key international brands Davidoff, Gauloises, West and JPS sales were up 12%, on volumes up by 10%

For decades, pranksters would call someone on the phone, asking Do you have Prince Albert in a can? When the answer was in the affirmative, the reply was, You better let him out

Recent figures have estimated that around 6.9 million people in the UK are currently smokers