The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
2.0 out of 5 stars Low Stock Brand Name AG Product Name Saige Mid-Rise Wide Leg in Opal Stone Gender Women's Color Opal Stone Price $70.50MSRP: $23570% OFF Rating 2Rated 2 stars out of 5(1) AG - Brinley Mid-Rise Straight in Carpinteria
Waters AJ, Shiffman S, Sayette MA, Paty JA, Gwaltney CJ, Balabanis MH (2004)
I didnt expect that the next day Id wake up to a couple hundred thousand likes