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Unscrupulous operators have set up manufacturing units without compulsory licensing
Key Activities Define business problem research objectives hypotheses Identify target segments: industry, company size, geography Map stakeholders: CXOs, procurement heads, technical buyers Develop TAM / SAM / SOM analysis Prioritize use-cases and map value chains Data Sources Industry reports, whitepapers, investor presentations Government databases and trade associations Company filings, press releases, patent databases Internal CRM and sales intelligence systems Key Outputs Market size estimates - historical and forecast Industry structure mapping - Porter's Five Forces Competitive landscape & market mapping Macro trends - regulatory and economic shifts Three Modes of Inquiry Qualitative In-depth interviews with CXOs, expert interviews with KOLs, focus groups by industry cluster - to understand pain points, buying triggers, and unmet needs
advised B&W similarly in a 1984 cigarette smokers study that frequently mentioned positive characteristics of Kool Filter Kings were refreshingness, coolness, smell, sensation, and smoothness40 That year, Cunningham and Walsh advised B&W to forge Kool's popularity worldwide by positioning the brand as something enjoyable from US, most refreshing taste sensation.41 Figure 2 shows some examples of refreshing and cool messages
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