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The names -- "Poll Moll," "Cammels," and "Ghesterfield" -- and packaging candy companies wrapped around the treats mimicked real cigarettes, and the advertisements implored "young sports" to grab a carton that "look just like dad's." That led to a lawsuit in 1928, when the American Tobacco Company, the maker of Lucky Strike cigarettes, took issue with "Lucky Smokes," a candy look-alike

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Creating packaging that is more appealing to specific markets, specifically young/hip markets, for me personally, equates to that very Same thing